标题: 正在看一篇美国人的文章－分析CIA和ZD的关系 [打印本页] 作者: bajie 时间: 2008-4-15 14:23 标题: 正在看一篇美国人的文章－分析CIA和ZD的关系 http://www.atimes.com/atimes/China/JC26Ad02.html
Tibet, the 'great game' and the CIA
By Richard M Bennett
Richard M Bennett, intelligence and security consultant, AFI Research.
看看帝国主义亡我之心不死！作者: bajie 时间: 2008-4-15 14:26 标题: Re: 正在看一篇美国人的文章－分析CIA和ZD的关系 ZD不过是米国操纵用来对付中国的棋子而已。
Could there be a factual basis to the suggestion that the main beneficiaries to the death and destruction sweeping Tibet are in Washington? History would suggest that this is a distinct possibility。作者: bajie 时间: 2008-4-15 14:27 标题: Re: 正在看一篇美国人的文章－分析CIA和ZD的关系 米国一直视中国为主要威胁。
China is viewed by Washington as a major threat, both economic and military, not just in Asia, but in Africa and Latin America as well.
The CIA also views China as being "unhelpful" in the "war on terror", with little or no cooperation being offered and nothing positive being done to stop the flow of arms and men from Muslim areas of western China to support Islamic extremist movements in Afghanistan and Central Asian states.
To many in Washington, this may seem the ideal opportunity to knock the Beijing government off balance as Tibet is still seen as China's potential weak spot.
The CIA will undoubtedly ensure that its fingerprints are not discovered all over this growing revolt. Cut-outs and proxies will be used among the Tibetan exiles in Nepal and India's northern border areas.作者: bajie 时间: 2008-4-15 14:30 标题: Re: 正在看一篇美国人的文章－分析CIA和ZD的关系 秘密安排武器进藏。还要是不能追朔回CIA。
Large quantities of former Eastern bloc small arms and explosives have been reportedly smuggled into Tibet over the past 30 years, but these are likely to remain safely hidden until the right opportunity presents itself.
The weapons have been acquired on the world markets or from stocks captured by US or Israeli forces. They have been sanitized and are deniable, untraceable back to the CIA.
Weapons of this nature also have the advantage of being interchangeable with those used by the Chinese armed forces and of course use the same ammunition, easing the problem of resupply during any future conflict.作者: bajie 时间: 2008-4-15 14:31 标题: Re: 正在看一篇美国人的文章－分析CIA和ZD的关系 米国人送西藏人去送死，让中国人被全世界谴责，达到他们的利益。
For Washington and the CIA, this may seem a heaven-sent opportunity to create a significant lever against Beijing, with little risk to American interests; simply a win-win situation.
The Chinese government would be on the receiving end of worldwide condemnation for its continuing repression and violation of human rights and it will be young Tibetans dying on the streets of Lhasa rather than yet more uniformed American kids.作者: 山高水长 时间: 2008-4-15 18:55 标题: Re: 正在看一篇美国人的文章－分析CIA和ZD的关系 帝国主义就是这样的，你的意识形态和别人不一样，别人就要搞你。
Q: what you think of the chaos happening during the Torch running?
师淇：请问您怎么看最近发生在圣//火传递中发生的混乱局面？
A：Ms. Evans: It is absolutely horrible. I have never seen those kind ofthings happened before. Honestly I don't know why all the attacks aregoing on. Maybe you can give me a little recap on it.
Q: sure, I believe I can email you more information to reveal what is truly going on. But before I do that, may I ask, do you know what has happened and is happening in Tib//et? And by "horrible", which are you referring to, the Tib/e/tans or the rest of Chinese?
A：Ms Evans: I really can't make a judgment until I know more information about it. I always feel sorry to see the chaos and people attacking each other, so by 'horrible' I mean the whole situation. People should find more constructive ways to solve problems.
Q: Fair enough. But do you believe CNN and other western media had
been objective on the coverage of Tib//et and torch running?
师淇：的确。但是您相信CNN和其它西方媒体在报导XZ和圣火传递中持有中立立场吗？
A：Ms. Evans (scornful): Even though I don't know all the matters about Ti*et I can tell you there is no absolute objectivity on media. It only exists in your imagination. Girl, let me tell you, back into the days I was at your age, things are not like this. Now there are flows of advertising money draining into the media industry and makes it stinky. When crisis situation came out, you always want to watch what the media as well as the spokesperson got to say at the first few days, and you would very likely to catch them lying or hiding some facts. Such as the West Virginia fatal mining accident. Because media,and the powers behind them, always need to cover the ass and protect their business.
Q: I know you are an expert in crisis management. Let's say if you
were hired by Beijing Ol/ym/pic organizing committee to handle the
crisis right now, what would you do?
师淇：我知道您是危机公关的专家。假设北京AO组委雇您来应对当前的危机，您会怎么做呢？
A：Ms Evans: The situation right now is that my hypothetical client, the Oly/mp/ic Organizing committee, already has a non favored relationship with the (western) media, so it would really be a complicated case to handle. For what I know, I would probably first go to the international organizations that sponsoring or affiliate with the Beijing Ol/ym/pics to run large scale campaigns to shape the set opinions about Beijing Ol/ymp/ics. The time would be very limited since there are less than four months to do it, but it worth a try.The benefit of advertising is you pay the media to communicate with the public as what you wish, and you will be the one have the control on the message. What I see now is the Chinese government and the O/lymp/ic Organizing Committee had lost control over the message and give way to the journalists who stand on the opposite position.
Q: International corporations such as Coca cola? As for now, they haven’t done anything yet. To the opposite, I heard from the internet that they even put up Pro-Free Tibet Ads in Germany.
A: (astonished) Wow, that is unwise, absolutely unwise. First they should make an effort to let the public to know that their position as neutral. No corporations want to be positioned by the consumers as involved with politics, because politics chooses sides, by choosing one side it means rejecting the other side. Then they also want to reposition the Olympic Games as non-political event because ever since they have thrown money into it their interests are bonded with it. However, Olympics Games is very specific case, since your government is leading your country to host it, and I sensed that the situation now has evolved into the conflicts of values and national interests, your government and these corporations would be hesitate to work together in case things get more complicated.
Well, the least I will suggest the government and the affiliated international organizations do is to make it clear to each other: first, the organizations would not take conflicting actions with the Olympic cause they are already supporting, because it is unethical and unwise. Second, while the government should try every means possible to protect the interests of both sides, the organizations should be proactive as well, for maximize their interests, they should all work together to deliver the message that the Olympic is a great event and the Chinese people, the largest proportion of populations in the world, are looking forward to meeting the world and doing the best they can to welcome everyone to join them. The political controversies should not put the innocent people at suffering.
Q：I was astounded that how many Americans say that Chinese should respect and preserve the Tibetan culture but don’t really know what it is about. As far as I know there are good and bad about the traditions of Tibetan culture, slavery or religious totalitarian, for example, would be what we would not expect to come back. We talked about the media clutter in class, in this case, how we get through the media clutter and reveal the American audience the ins and outs on the subject without being distracted by being dumped on statement and claims that don’t ask them to dig deeper into the information?
Ms. Evans: What I would do is to maybe find some religious leaders to speak on the subject, at least to get the facts straight. For example if it is a Christian belief crisis, then what the Pope says matters. I don’t know much about the Tibetan Buddhism so I don’t know who will be the best person to speak on the matter. But it definitely helps if you find him/her.
Also, if religious leader unreachable, find a historian expert in this field will do the job too. I don’t recommend finding someone from your country, a person that from another country that with high academic as well as the moral respect will be the best candidate. This person don’t have to talk about the politics, all he needs to do is to talk about real facts about religion and the history of Tibet. And this is only the phrase one of communication. Many misperceptions happened when the audience are not educated enough on the information so they are not at the same level of the conversation.
信息战役余下的阶段什么呢？最终我们怎样绕过媒体的信息干扰，把声音传到受众的耳朵，并最终重新塑造他们对奥运和西藏的观点呢？请期待本访谈的下集。作者: Miss Survivor 时间: 2008-4-16 02:26 标题: Re: 正在看一篇美国人的文章－分析CIA和ZD的关系 上一集谈到，面对误解时，应该多让持中立立场的意见领袖来把事实讲清楚，但是，如何把这些事实绕过信息干扰传到公众那里呢？我们的ZF又在事件发生时犯下了怎样的公关错误呢？请参阅本集。
Q: There are videos clarifying the facts on Tibet spread in YouTube and anti-CNN website set up by Chinese students.
淇：中国学生们有在YouTube网站和反CNN的网站上传播澄清XZ事实的视频。
Ms Evans: Here is the communication problem I am going to talk about. In theory, on the key facts of Tibet such as death tolls, the only source which supposed to be officially recognized by media and the western public is the spokesperson from government. From the information you have sent me, I can see that there are controversies on the exact number of the death tolls. Your government gave the number of nineteen by March 22nd; however the profiles of the victims are not given and no further information were given, and journalists had absolute no access to the information since they can’t go to Tibet themselves and the government didn’t respond to questions. The situation had provoked huge suspiciousness among the western media. Remember the media relations we talked about in class? The thing pisses off the journalists the most is that you don’t let them do their job. However if you watch closely of what these organizations such as Tibet Youth Congress do, you will see they have a system to work with the media, regardless how much support they get from the majority of Chinese or Tibetans. They have a complete platform, they have press release from day one, and they make efforts to get media coverage. The key knowledge we bear in mind as publicist, is that when journalists have to work on news, they are not happy to be challenged to beg you to talk; especially you were in bad terms with them already. If you were not going to talk, they would let the other party talk in order to have something to write about.
I understand the situation in Tibet right now is not a simple PR issue and needs of lot of political calculation, but the principles of media relations applies everywhere. If the Beijing government have something more to care about than the image of the nation, then it might be justifiable to ignore the media; if not, from what I have seen, there is a large space of improvement needs to be done on the media relations of Beijing government and western media.
And in the regard of the websites and videos released by Chinese youth generations, I can see that they have the spirit of spreading their voices around the world, and I admire how active they have engaged themselves in delivering their own messages to the western public. This a great progress made by the youth of Chinese, it absolute amazed me.
Q: But their actions have been described by some western journalists as the outcome of being brainwashed by the education they received.
淇：但是他们的行动被一些西方记者形容为被他们接受的教育洗脑的结果。
Ms. Evans: Personally, I will say such statement is unethical and irresponsible because all opinions should be respected. Then again, you have to see different layers of media coverage to work as a publicist. The priority of our job is to get the facts out there so the public can easily locate them if they need to. It is a big no-no for journalists to fabricate the facts, so this layer of our job can be controlled. Then the second layer of PR effort is to do our best to influence as many journalists as we can to shape their opinions, however this effort might not be paid back since you will never know what the journalists is going to comment about you until you see the papers yourself. For editorials and commentaries, the position of the articles is decided by the media and journalists based on the facts you provided, that’s why maintaining a functioning media relations is so crucial for publicists.
So now we can see the problem here: though the Chinese people themselves had made great effort to speak up, the official communication channel is completely shut down. As audience themselves, the Chinese people should be valued on their feedbacks to the events, but they are not justifiable to give out or verify the news. Also, since the public is not trained media professionals, their messages sometimes are extreme or emotional, and messages like this will be considered less of credibility and inclined to used as news resource.
Q: Then what you suggest the official communication channels do if they decide to work up?
淇：那么如果官方的交流渠道决定行动起来，您有何建议吗？
Ms. Evans: I have watched the video clip you sent me made by CCTV, and it could be edited into a VNR (Video News Release) released by the spokesperson. I strongly advise them to do a complete media kit on the subject, which should include: first, media fact sheets on the facts of Tibet such as the Financial support spent on Tibet annually, numbers of temples and monks, the literate rate, average income of Tibetans, ratios of Tibetans versus Han Chinese live in Tibet, etc. Second, press releases stating the position of government and Chinese people; third, profiles of victims and one on one interview with the survivors of the riot. What you would make in addition to the media kit, dear?
Q: Ah, maybe I will include the official pictures taken on the scene. I know the major controversy about the western coverage of the event is that they had cropped the pictures to serve their biased position.
Ms. Evans: That’s a smart move. After we had compiled enough information on the subject, we also want to include a list of contacts that can be reached when the journalists had questions. You know in real life scenarios such as product launch, the publicists are supposed to be reached 24/7. If the journalists can’t reach you when they have to do coverage, they will be pissed off then you would have a bad record with them.
Ms. Evans: Definitely, if we can find the key speakers we mentioned before to talk on the issues. The media tour gives the media the opportunity to shoot questions and get answers. At this point, any openness in the communication helps improving the media relations.
Q: But how can we get through the media clutters going on right now to get our voices to the public?
淇：但是我们怎样绕过媒体现在的信息来把我们的声音传递到公众那里呢？
Ms. Evans: Be discreet in differentiating the media channels. Different media has different agenda and preference in covering the news, so we publicists need to be familiar with these nuances that might favor us. Also, do find out the journalists who are better informed on the issue, and those who are willing to go deeper. Because the more the journalists are educated on the subjects, the more accurate and objective the coverage would likely to be. For example, since the Economist Journalist James Miles was the only foreign journalist during the Lhasa riot, his coverage of the event we can see was more objective compared with the foreign media who were not presented.
However, we should be prepared that media relations are not to be changed overnight. What I would advise to do currently, is to always stay positive and keep the communication channels unblocked. Even if get stumbled at one moment, keep the long term communication strategy in mind. What matters now is the Beijing Olympic Games on August, so my best advice would be: open up, find the right direction, and keep trying. This is the spirit for all publicists to handle crisis.